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professione youtuber

PROFESSIONE YOUTUBER Autore:
Editore: APOGEO
Anno di Pubblicazione: 2016
ISBN: 9788891614544
Disponibilità: Disponibile in 3 giorni
Prezzo: € 19,00

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YOUTUBER

In Sintesi:

In futuro tutti saranno famosi per almeno 15 minuti”. La frase
attribuita al re della pop art Andy Wahrol spiega solo in parte il boom
di YouTube, fenomeno planetario che coinvolge milioni di utenti,
spettatori o protagonisti di milioni di video pubblicati e visualizzati a
ciclo continuo.Nel mondo della comunicazione digitale, il fenomeno
della video-ubiquity (la diffusione globale e ridondante dei contenuti
filmati) è l’orizzonte in cui può emergere lo youtuber, figura che
richiede competenze e attitudini specifiche, in risposta alle nuove
richieste del mercato. Lo youtuber è un videomaker con conoscenze
social. Il suo talento e la sua creatività generano profitti e stimolano
attività e business paralleli: con una platea di oltre un miliardo di
spettatori, ha la chance di usare il proprio canale come mezzo per
promuovere se stesso e la propria attività, e cogliere obiettivi
personali anche molto audaci.Questo libro è un vademecum pratico che offre
tutti gli strumenti tecnici e di analisi per diventare youtuber di professione.
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